/* Essence AI — shared brand stylesheet */
@font-face{font-family:'Poppins';font-style:normal;font-weight:300;font-display:swap;src:url('fonts/poppins-light.woff2') format('woff2')}
@font-face{font-family:'Poppins';font-style:normal;font-weight:400;font-display:swap;src:url('fonts/poppins-regular.woff2') format('woff2')}
@font-face{font-family:'Poppins';font-style:normal;font-weight:500;font-display:swap;src:url('fonts/poppins-medium.woff2') format('woff2')}
@font-face{font-family:'Poppins';font-style:normal;font-weight:700;font-display:swap;src:url('fonts/poppins-bold.woff2') format('woff2')}
:root{
  --clay:#C17357; --clay-deep:#9E5A42; --clay-light:#E4B8A6;
  --sage:#6E8067; --sage-deep:#55654F; --sage-light:#AEBBA3;
  --ink:#1B1A19; --charcoal:#1A1918; --cream:#FAF7F4; --cream2:#F1EBE4;
  --warm:#6E6A66; --stone:#B8AFA6; --line:#E7E1DB; --white:#fff;
  --plum:#877392; --plum-deep:#695774; --plum-light:#C7BBCF;
  --teal:#3F7C81; --teal-deep:#2F5C60; --teal-light:#A6C4C7;
  --accent:var(--clay); --accent-deep:var(--clay-deep); --accent-light:var(--clay-light);
}
.theme-studio{--accent:var(--clay);--accent-deep:var(--clay-deep);--accent-light:var(--clay-light);}
.theme-academy{--accent:var(--sage);--accent-deep:var(--sage-deep);--accent-light:var(--sage-light);}
.theme-lifestyle{--accent:var(--plum);--accent-deep:var(--plum-deep);--accent-light:var(--plum-light);}
.theme-aibusiness{--accent:var(--teal);--accent-deep:var(--teal-deep);--accent-light:var(--teal-light);}

*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:'Poppins',-apple-system,'Helvetica Neue',Arial,sans-serif;color:var(--ink);background:var(--cream);line-height:1.6;-webkit-font-smoothing:antialiased}
a{color:inherit;text-decoration:none}
.wrap{max-width:1160px;margin:0 auto;padding:0 32px}
.accent{color:var(--accent)}
.clay{color:var(--clay)} .sage{color:var(--sage-deep)}
h1,h2,h3{font-weight:500;line-height:1.12;letter-spacing:-0.5px}
.kicker{font-size:13px;font-weight:500;letter-spacing:3px;text-transform:uppercase;color:var(--accent)}
section{padding:76px 0}
[id]{scroll-margin-top:92px}

/* nav */
nav{position:sticky;top:0;z-index:50;background:rgba(250,247,244,.85);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.nav-in{display:flex;align-items:center;justify-content:space-between;height:74px}
.logo{display:flex;align-items:center;gap:13px;font-size:23px;font-weight:500}
.logo svg{width:32px;height:32px}
.nav-links{display:flex;align-items:center;gap:23px;font-size:15px;font-weight:400}
.nav-links a{color:#2b2a28;font-weight:500;transition:color .2s}
.nav-links a:hover,.nav-links a.active{color:var(--ink)}
.nav-links a.btn{color:#fff}  /* buttons keep white text over the darker nav-link color */
@media(max-width:820px){.nav-links{flex-wrap:wrap;gap:14px 18px}}  /* no-JS fallback: links wrap & stay usable */

/* buttons */
.btn{display:inline-block;padding:13px 26px;border-radius:100px;font-size:15px;font-weight:500;transition:transform .15s,background .2s,border-color .2s;cursor:pointer;border:none;white-space:nowrap}
.btn-accent{background:var(--accent);color:#fff}
.btn-accent:hover{background:var(--accent-deep);transform:translateY(-1px)}
.btn-ghost{background:transparent;border:1.5px solid var(--line);color:var(--ink)}
.btn-ghost:hover{border-color:var(--accent);color:var(--accent)}
.btn-white{background:#fff;color:var(--accent-deep)}
.btn-white:hover{transform:translateY(-1px)}
.btn-dark{background:var(--ink);color:#fff;font-weight:600}
.btn-dark:hover{background:#000;transform:translateY(-1px)}
.btn-cta{background:var(--clay);color:#fff;font-weight:600;box-shadow:0 6px 16px -8px rgba(193,115,87,.6)}
.btn-cta:hover{background:var(--clay-deep);transform:translateY(-1px)}

/* hero */
.hero{padding:92px 0 64px;text-align:center;position:relative;overflow:hidden}
.hero .mark{width:60px;height:60px;margin:0 auto 24px;display:block;color:var(--accent)}
.hero h1{font-size:clamp(40px,6.5vw,72px);font-weight:600;letter-spacing:-1.5px}
.hero p.lead{max-width:640px;margin:24px auto 0;font-size:clamp(17px,1.6vw,20px);color:var(--warm);font-weight:300}
.hero .cta{margin-top:38px;display:flex;gap:14px;justify-content:center;flex-wrap:wrap}
.hero .watermark{position:absolute;right:-120px;top:-70px;width:440px;opacity:.05;color:var(--accent);pointer-events:none}
@media(max-width:600px){.hero p.lead{font-size:17px}}

/* section heading */
.sec-head{text-align:center;max-width:660px;margin:0 auto 40px}
.sec-head h2{font-size:clamp(28px,4.2vw,40px);margin:12px 0}
.sec-head p{color:var(--warm);font-weight:300;font-size:17px}

/* two-path split */
.paths{display:flex;flex-wrap:wrap;gap:26px;padding:30px 0}
.path{display:block;flex:1 1 360px;border-radius:24px;padding:44px 40px;position:relative;overflow:hidden;border:1px solid var(--line);background:var(--white);transition:transform .2s,box-shadow .2s}
.path:hover{transform:translateY(-4px);box-shadow:0 22px 50px -30px rgba(0,0,0,.35)}
.path .tag{font-size:13px;font-weight:600;letter-spacing:1.5px;text-transform:uppercase}
.path h3{font-size:30px;margin:14px 0 6px}
.path p{color:var(--warm);font-weight:300;margin:14px 0 22px;font-size:16px}
.path ul{list-style:none;margin-bottom:30px}
.path li{padding:7px 0 7px 26px;font-size:15.5px;position:relative}
.path li::before{content:"";position:absolute;left:0;top:14px;width:8px;height:8px;border-radius:50%;background:var(--accent)}
.path .ribbon{position:absolute;top:0;left:0;width:6px;height:100%;background:var(--accent)}
.path .tag,.path h3 .sub{color:var(--accent-deep)}
.path.studio{--accent:var(--clay);--accent-deep:var(--clay-deep)}
.path.academy{--accent:var(--sage);--accent-deep:var(--sage-deep)}
.path.lifestyle{--accent:var(--plum);--accent-deep:var(--plum-deep)}

/* steps (Identify/Develop/Adopt) */
.steps{display:flex;flex-wrap:wrap;gap:22px}
.step{flex:1 1 280px;background:var(--white);border:1px solid var(--line);border-radius:18px;padding:34px 30px}
.step .n{width:44px;height:44px;border-radius:12px;background:var(--accent);color:#fff;display:flex;align-items:center;justify-content:center;font-weight:600;font-size:18px;margin-bottom:18px}
.step h3{font-size:22px;margin-bottom:8px}
.step p{color:var(--warm);font-weight:300;font-size:15.5px}

/* generic list card */
.feature-list{list-style:none}
.feature-list li{padding:9px 0 9px 26px;font-size:16px;position:relative}
.feature-list li::before{content:"";position:absolute;left:0;top:16px;width:8px;height:8px;border-radius:50%;background:var(--accent)}

/* offer / price card */
.offer{background:var(--charcoal);color:#fff;border-radius:24px;padding:48px;display:flex;flex-wrap:wrap;gap:30px;align-items:center;justify-content:space-between}
.offer .price{font-size:46px;font-weight:600}
.offer .price small{display:block;font-size:16px;font-weight:300;color:var(--stone);margin-top:4px}
.offer p{color:var(--stone);font-weight:300;max-width:520px}
.offer .kicker{color:var(--accent-light)}

/* ladder */
.ladder{display:flex;flex-direction:column;gap:14px}
.rung{display:flex;align-items:center;gap:20px;background:var(--white);border:1px solid var(--line);border-radius:16px;padding:22px 26px;border-left:7px solid var(--accent)}
.rung .r-main{flex:1}
.rung h4{font-size:19px;font-weight:500}
.rung p{color:var(--warm);font-weight:300;font-size:14.5px}
.rung .r-price{font-size:22px;font-weight:600;color:var(--accent-deep);white-space:nowrap}
.rung.studio-rung{border-left-color:var(--clay)} .rung.studio-rung .r-price{color:var(--clay-deep)}

/* flywheel / dark band */
.band-dark{background:var(--charcoal);color:#fff;border-radius:24px;padding:56px 48px;text-align:center}
.band-dark .kicker{color:var(--accent-light)}
.band-dark h2{font-size:clamp(26px,3.4vw,34px);margin:14px 0 12px;color:#fff}
.band-dark p{max-width:720px;margin:0 auto;color:var(--stone);font-weight:300;font-size:17px}
.chips{display:flex;justify-content:center;gap:14px;flex-wrap:wrap;margin-top:32px}
.chip{background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.12);border-radius:12px;padding:14px 20px;font-size:14px;color:#eee}
.chip b{color:var(--accent-light);font-weight:600}

/* proof stats */
.proof{display:flex;flex-wrap:wrap;gap:22px}
.stat{flex:1 1 200px;background:var(--white);border:1px solid var(--line);border-radius:18px;padding:30px;text-align:center}
.stat .n{font-size:38px;font-weight:600;color:var(--accent)}
.stat .l{color:var(--warm);font-weight:300;font-size:15px;margin-top:4px}

/* cta band */
.band{background:var(--accent);border-radius:24px;padding:58px 48px;text-align:center;color:#fff}
.band h2{font-size:clamp(28px,3.6vw,36px);color:#fff}
.band p{color:rgba(255,255,255,.85);font-weight:300;margin:12px 0 26px;font-size:18px}

/* footer */
footer{border-top:1px solid var(--line);padding:44px 0;margin-top:30px}
.foot-in{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:16px;color:var(--warm);font-size:14px;font-weight:300}
.foot-in .logo{font-size:20px;color:var(--ink)}
.foot-links{display:flex;gap:22px}
.foot-links a:hover{color:var(--ink)}

/* ============ added components (hybrid: cream base + dark sections) ============ */

/* full-bleed dark hero */
.hero.dark{background:var(--charcoal);color:#fff;padding:104px 0 88px}
.hero.dark h1{color:#fff}
.hero.dark p.lead{color:var(--stone)}
.hero.dark .watermark{opacity:.07}
.hero .eyebrow{display:inline-block;background:rgba(193,115,87,.14);color:var(--accent-light);border:1px solid rgba(255,255,255,.12);padding:7px 16px;border-radius:100px;font-size:13px;font-weight:500;letter-spacing:1px;margin-bottom:22px}
.hero.light .eyebrow{background:var(--cream2);color:var(--accent-deep);border-color:var(--line)}

/* stat / credibility bar */
.statbar{display:flex;flex-wrap:wrap;gap:20px;justify-content:center}
.statbar .s{flex:1 1 180px;text-align:center;padding:10px}
.statbar .s .n{font-size:34px;font-weight:600;color:var(--accent)}
.statbar .s .l{color:var(--warm);font-weight:300;font-size:14.5px;margin-top:2px}
.band-dark .statbar .s .n{color:var(--accent-light)}
.band-dark .statbar .s .l{color:var(--stone)}

/* service grid */
.svc{display:flex;flex-wrap:wrap;gap:22px}
.svc .card{flex:1 1 300px;background:var(--white);border:1px solid var(--line);border-radius:18px;padding:34px 30px;transition:transform .2s,box-shadow .2s}
.svc .card:hover{transform:translateY(-4px);box-shadow:0 20px 46px -30px rgba(0,0,0,.3)}
.svc .card .ico{width:44px;height:44px;color:var(--accent);margin-bottom:16px}
.svc .card h3{font-size:20px;margin-bottom:8px}
.svc .card p{color:var(--warm);font-weight:300;font-size:15px;margin-bottom:14px}
.svc .card ul{list-style:none}
.svc .card li{font-size:14px;color:var(--ink);padding:4px 0;padding-left:18px;position:relative}
.svc .card li::before{content:"";position:absolute;left:0;top:11px;width:7px;height:7px;border-radius:50%;background:var(--accent)}

/* three-path split */
.paths.three{display:grid;grid-template-columns:repeat(3,1fr);align-items:stretch}
@media(max-width:860px){.paths.three{grid-template-columns:1fr}}
@media(max-width:600px){.wrap{padding:0 22px}}

/* engagement / pricing tiers */
.tiers{display:flex;flex-wrap:wrap;gap:22px}
.tier{flex:1 1 280px;background:var(--white);border:1px solid var(--line);border-radius:20px;padding:36px 30px;display:flex;flex-direction:column}
.tier.featured{border:2px solid var(--accent);box-shadow:0 24px 50px -34px rgba(0,0,0,.4)}
.tier .badge{align-self:flex-start;background:var(--accent);color:#fff;font-size:11px;font-weight:600;letter-spacing:1px;text-transform:uppercase;padding:5px 12px;border-radius:100px;margin-bottom:14px}
.tier h3{font-size:22px}
.tier .sub{color:var(--warm);font-weight:300;font-size:14.5px;margin:4px 0 16px}
.tier .price{font-size:34px;font-weight:600;color:var(--ink)}
.tier .price small{font-size:14px;font-weight:300;color:var(--warm)}
.tier ul{list-style:none;margin:18px 0 24px;flex:1}
.tier li{display:flex;gap:10px;align-items:flex-start;font-size:14.5px;padding:6px 0;color:var(--ink)}
.tier li svg{width:15px;height:15px;margin-top:5px;flex-shrink:0;color:var(--accent)}
.tier .btn{text-align:center}

/* FAQ */
.faq{max-width:820px;margin:0 auto}
.faq details{border-bottom:1px solid var(--line);padding:20px 0}
.faq summary{font-size:18px;font-weight:500;cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:16px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--accent);font-size:24px;font-weight:400;line-height:1}
.faq details[open] summary::after{content:"–"}
.faq p{color:var(--warm);font-weight:300;font-size:15.5px;margin-top:12px}

/* pill row (values / chips on light) */
.pills{display:flex;flex-wrap:wrap;gap:12px;justify-content:center}
.pill-lt{background:var(--white);border:1px solid var(--line);border-radius:100px;padding:12px 20px;font-size:14.5px;color:var(--ink)}
.pill-lt b{color:var(--accent-deep)}

/* callout note */
.note{background:var(--cream2);border-radius:16px;padding:24px 28px;font-size:15px;color:var(--warm);font-weight:300}
.note b{color:var(--ink);font-weight:500}

/* contact page */
.contact-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:44px;align-items:start}
@media(max-width:820px){.contact-grid{grid-template-columns:1fr;gap:34px}}
.card-pad{background:var(--white);border:1px solid var(--line);border-radius:20px;padding:36px 34px}
.form .field{margin-bottom:18px}
.form label{display:block;font-size:13.5px;font-weight:500;color:var(--ink);margin:0 0 6px}
.form input,.form select,.form textarea{width:100%;padding:13px 16px;border:1px solid var(--line);border-radius:12px;font-family:inherit;font-size:15px;color:var(--ink);background:var(--cream);transition:border-color .2s,box-shadow .2s}
.form input:focus,.form select:focus,.form textarea:focus{outline:none;border-color:var(--accent);box-shadow:0 0 0 3px color-mix(in srgb,var(--accent) 18%,transparent)}
.form textarea{min-height:132px;resize:vertical}
.form .btn{width:100%;text-align:center;border:none;cursor:pointer;font-family:inherit}
.hp{position:absolute!important;left:-9999px;width:1px;height:1px;overflow:hidden}
.channels .ch{display:flex;gap:16px;align-items:flex-start;padding:18px 0;border-bottom:1px solid var(--line)}
.channels .ch:last-child{border-bottom:none}
.channels .ch .ico{width:24px;height:24px;color:var(--accent);flex-shrink:0;margin-top:3px}
.channels .ch .lbl{font-size:12px;font-weight:600;letter-spacing:1px;text-transform:uppercase;color:var(--warm);margin-bottom:2px}
.channels .ch a{font-size:17px;color:var(--ink)}
.channels .ch a:hover{color:var(--accent-deep)}
.channels .ch .val{font-size:17px;color:var(--ink)}

/* ================= MOTION & CREATIVE LAYER ================= */

/* scroll reveal (progressive enhancement — content visible without JS) */
.js [data-reveal]{opacity:0;transform:translateY(28px);transition:opacity .7s cubic-bezier(.2,.7,.2,1),transform .7s cubic-bezier(.2,.7,.2,1)}
.js [data-reveal].in{opacity:1;transform:none}
.js [data-reveal].d1{transition-delay:.08s}.js [data-reveal].d2{transition-delay:.16s}.js [data-reveal].d3{transition-delay:.24s}.js [data-reveal].d4{transition-delay:.32s}

/* entrance on load */
@keyframes rise{from{opacity:0;transform:translateY(30px)}to{opacity:1;transform:none}}
.hero .anim{opacity:0;animation:rise .9s cubic-bezier(.2,.7,.2,1) forwards}
.hero .anim.a1{animation-delay:.05s}.hero .anim.a2{animation-delay:.18s}.hero .anim.a3{animation-delay:.32s}.hero .anim.a4{animation-delay:.46s}

/* floating petal decorations */
.petal-field{position:absolute;inset:0;overflow:hidden;pointer-events:none;z-index:0}
.petal-field .pd{position:absolute;opacity:.12;animation:floaty 14s ease-in-out infinite}
.hero.dark .petal-field .pd{opacity:.16}
.petal-field .pd svg{width:100%;height:100%;display:block}
@keyframes floaty{0%,100%{transform:translateY(0) rotate(0deg)}50%{transform:translateY(-26px) rotate(14deg)}}
@keyframes spin-slow{to{transform:rotate(360deg)}}
.hero .wrap{position:relative;z-index:2}

/* animated hero gradient wash */
.hero.wash::before{content:"";position:absolute;inset:-20% -10% auto -10%;height:80%;z-index:0;
  background:radial-gradient(60% 60% at 30% 30%,rgba(193,115,87,.18),transparent 70%),
             radial-gradient(50% 50% at 80% 20%,rgba(110,128,103,.16),transparent 70%),
             radial-gradient(55% 55% at 65% 80%,rgba(135,115,146,.14),transparent 70%);
  filter:blur(6px);animation:drift 18s ease-in-out infinite alternate}
@keyframes drift{from{transform:translate3d(0,0,0) scale(1)}to{transform:translate3d(0,-18px,0) scale(1.06)}}

/* kinetic word rotator */
.rot{display:inline-block;position:relative;vertical-align:baseline}
.rot .w{position:absolute;left:0;top:0;white-space:nowrap;opacity:0;transform:translateY(18px);animation:rotword 6.6s infinite}
.rot .w:nth-child(1){animation-delay:0s;color:var(--clay)}
.rot .w:nth-child(2){animation-delay:2.2s;color:var(--sage-deep)}
.rot .w:nth-child(3){animation-delay:4.4s;color:var(--plum-deep)}
.rot .sizer{opacity:0;pointer-events:none}
@keyframes rotword{0%{opacity:0;transform:translateY(18px)}5%{opacity:1;transform:none}28%{opacity:1;transform:none}36%{opacity:0;transform:translateY(-18px)}100%{opacity:0;transform:translateY(-18px)}}

/* marquee */
.marquee{overflow:hidden;background:var(--charcoal);color:#fff;padding:20px 0;white-space:nowrap}
.marquee .track{display:inline-block;animation:scroll-x 26s linear infinite}
.marquee:hover .track{animation-play-state:paused}
.marquee span{font-size:20px;font-weight:500;letter-spacing:1px;margin:0 6px}
.marquee .dot{display:inline-block;width:8px;height:8px;border-radius:50%;background:var(--clay);margin:0 26px;vertical-align:middle}
@keyframes scroll-x{from{transform:translateX(0)}to{transform:translateX(-50%)}}

/* header scrolled */
nav.scrolled{box-shadow:0 8px 30px -18px rgba(0,0,0,.35)}

/* mobile hamburger (injected by JS) */
.nav-toggle{display:none;width:44px;height:44px;border:none;background:transparent;cursor:pointer;position:relative}
.nav-toggle span{position:absolute;left:10px;right:10px;height:2px;background:var(--ink);transition:transform .3s,opacity .2s}
.nav-toggle span:nth-child(1){top:15px}.nav-toggle span:nth-child(2){top:21px}.nav-toggle span:nth-child(3){top:27px}
.nav-open .nav-toggle span:nth-child(1){transform:translateY(6px) rotate(45deg)}
.nav-open .nav-toggle span:nth-child(2){opacity:0}
.nav-open .nav-toggle span:nth-child(3){transform:translateY(-6px) rotate(-45deg)}
@media(max-width:820px){
  .js .nav-toggle{display:block}
  .js .nav-links{position:fixed;top:74px;left:0;right:0;background:var(--cream);border-bottom:1px solid var(--line);
    flex-wrap:nowrap;flex-direction:column;align-items:flex-start;gap:0;padding:8px 32px 20px;
    transform:translateY(-12px);opacity:0;pointer-events:none;transition:transform .3s,opacity .3s;box-shadow:0 20px 40px -24px rgba(0,0,0,.4)}
  .js .nav-open .nav-links{transform:none;opacity:1;pointer-events:auto}
  .js .nav-links a:not(.btn){display:block !important;width:100%;padding:14px 0;border-bottom:1px solid var(--line);font-size:17px}
  .js .nav-links .btn{margin-top:14px;width:100%;text-align:center}
}

/* richer card interaction */
.path{will-change:transform}
.path .cta-arrow{transition:transform .25s}
.path:hover .cta-arrow{transform:translateX(5px)}

/* respect reduced motion */
@media(prefers-reduced-motion:reduce){
  .hero .anim,.petal-field .pd,.hero.wash::before,.rot .w,.marquee .track{animation:none !important}
  .hero .anim{opacity:1}
  .rot .w:first-child{opacity:1;position:relative;transform:none}
  .js [data-reveal]{opacity:1;transform:none;transition:none}
}